MISSOURI – The Roy Rogers Museum in Branson, Missouri, has permanently shut its doors, marking the end of an era for fans of the iconic cowboy star. Following the wishes of Roy Rogers, who had instructed his son to close the museum and auction its contents if it ever operated at a loss, the sale of memorabilia has now concluded.
Among the highlights, Roy’s 1964 Pontiac Bonneville fetched $254,500, surpassing its estimated value. Other notable items included his script book from a 1953 episode of This Is Your Life, which sold for $10,000, and Trigger’s saddle and bridle, which brought in $386,500. A collection of signed baseballs and bats, along with Roy’s signature cowboy hats and boots, also attracted significant bids.
The auction featured unique pieces like Trigger the horse (stuffed), sold for $266,500, and Nellybelle the Jeep, which went for $116,500. Despite the availability of Roy Rogers’ films, today’s younger generation seems more inclined towards digital entertainment. The museum’s closure is a poignant reminder of a bygone era of classic American values and heroes.
